My wife loves Thrift Stores, she is always bring home books she thinks I’ll like. When she showed me “The Encyclopedia of Motorcycles” I was not impressed by the cover photo.
When I bought Lindemann Engineering from Jim, RIP, I understood that I was gaining good will. I knew that there were thousands of LE stickers on bikes all over the place and that people would be calling me because of that.
This is just another example.